what to wear + how to wear it + where to get it = TheStyleShaker.com



Brittany Witkin, Founder TheStyleShaker.com

Brittany Witkin, Founder TheStyleShaker.com

I'm Brittany Witkin, Founder of The StyleShaker, former luxury retail brat (Neiman Marcus), editor (POPSUGAR), turned author, digital content consultant, and creator of this outfit-finding engine of a site.

Find what to wear, how to wear it, and where to get it without having to think too much thanks to the Outfit Finder (100% edited, 100% shoppable).

Bottom line: life is too short to spend one full year standing in your closet wondering what to wear (see above, per The Telegraph).

Next time you're stumped on what to wear, grab your phone, head to your closet, and pick your occasion on TheStyleShaker.

Scroll through the list of hand-picked inspirational outfits and discover a new way to wear what's already hanging in your closet.

Save time and channel the energy you would have spent trying to figure out what to wear into living your life to the fullest. What to wear is now officially covered.




I was a year out of college and working at Neiman Marcus, the purveyor of some of the finest merchandise in the world (no pressure), and I had no idea what to wear to work. My closet was filled with a J.Crew-obsessed college student's wardrobe. Waking up every morning and trying to make that work for luxury retail was sapping every ounce of energy out of me. I didn't have the budget for Prada or Louboutin and I (unlike some of my former peers) wasn't willing to go into debt to cover myself in labels so I wouldn't get the "look" post head-to-toe outfit scan from VPs in the elevator. 



I woke up one steamy-hot Dallas Sunday, cranked up the A/C, nestled up to my laptop, and turned on the movie Clueless for the 118th time (conservative estimate).

And then, like a smack to the forehead, it hit me like a ton of bricks right as the scene showing Cher’s ‘virtual' closet/dressing room passed over the screen. The words “I, want, THAT, CLOSET!” came out of my mouth, and yes, I know, I was talking to myself, but really, who doesn't now and then, right? 

I had always wanted that closet. Every red-blooded woman I know has always wanted that closet. So, I decided I was going to figure out how to make it happen. 

I created my own version. 

1. I applied runway outfit ideas to what I already had in my closet. I posted an inventory of what I owned so I could see what I was working with and shop smart to fill in every wardrobe gap.

2. I created a digital Lookbook that I scrolled through every morning. I'd find my look, get dressed, and go with very little thought. 

Upgraded look? Check. Time saved? Check. Confident walking out the door on a daily basis? Check. All without breaking the bank? Check.

My everyday routine was forever changed.

I had no idea that change would extend so far outside my closet. Did it ever...

I couldn't keep my mouth shut (friends will not be surprised by this).

The following week, I proudly presented my new digital closet on my iPad to my zen'd-out yogi friends in a manner that was reminiscent of the time I presented my mom with my first macaroni necklace masterpiece in kindergarten (that she later framed). So, ridiculously, excited...

I heard 'ohhhh' and 'ahhhh' and 'I want it!'

Six months later, I had a viable business. Six months after that, I handed in my notice at Neimans and decided it would be a good idea to move to the most expensive city in America as a brand new, solo-preneur. 

So...that happened

Scary as hell.

Best decision I ever made.

'Nuff said. 

(Sorry grammar buffs, I adore a good fragmented sentence like none other).



Time to celebrate. 

Time to celebrate. 

TheStyleShaker.com is taking on a life of it's own. What I thought would be a blog about runway looks is now a library of curated, shoppable outfit inspiration, organized for whatever occasion is on your calendar. 

I honestly have no clue how I got here (it's a blur, a good blur, but a blur nonetheless), but I'm happy I've arrived.

So, now what? What's next? Who knows. I have endless ideas swirling around in my head, but in reality, planning only gets one so far.

What I do know for sure is that, if history has taught me anything, the next chapter is going to be one hell of an adventure. 

Care to join me? Sign up for the newsletter and be in the know.



This is what the inside (and sometimes outside) voice of a true StyleShaker sounds like: