There were just too many cons to outweigh any small pro here, even price
I'd spend $10 more for 100% pure any day of the week
Ingredients didn’t cut it on the ‘clean’ front for me
Performance was lacking
Irritating formula for my skin
Would I buy this again? No, thank you. I’d rather use the 100% Pure Luminous Primer any day. It also comes in a matte version! So if you’re looking for that, which, you probably are if you’re searching for this product, check it out!
POTENTIALLY ‘IFFY’ INGREDIENTS + EWG RATING:
These were the not-so-great ingredients that didn’t pass the Rule of 3. Click below to find out all the details. Keep in mind, the percentage of these ingredients in the products MATTERS! I rarely take ‘scary’ scores on EWG at face value these days, and always ask the brand about to clarify if I’m concerned. Works like a charm! See their response.
FROM THE BRAND:
I asked about whether packaging was sustainable and about their mica sourcing-
"-uses a foil that is not recyclable, however the inner component is recyclable. We’re currently launching new packaging for our skincare line that addresses this issue.”
MICA- “Our supplier sources Mica exclusively from the USA (Georgia), and is an active member in the Responsible Mica Initiative (RMI), a group driven to eradicate child labor and support traceable, environmentally friendly processes."
THE BOTTOM LINE FROM BRITT: I do hope they reconsider packaging and formula.
A LITTLE “LIGHT READING” FOR YA? CHECK OUT THE FULL INGREDIENTS LIST + EWG RATINGS:
I pull these directly from the brand’s or reputable retailers’ website. You’d be shocked at how many product pages have misspellings so if you see one, you’ll know why! I didn’t catch it. Neither did the retailer. What’s missing: percentage of ingredient used & the amount of evidence/data backing up each number rating from EWG.org. You can search the EWG SkinDeep database to find the data available behind each rating. You can find out the percentage of the ingredient used by asking the brand. Here we go!
Emulsifying Wax- 4
Aloe Barbadensis (Aloe Vera) Leaf Juice*- 1 to 3
Stearic Acid- 1
Olive Squalane- 1
Lecithin- 2 to 3
Octyl Palmitate- 1
Silica- 1 to 2
Tocopheryl Acetate- 3
L-Ascorbic Acid- 1
Olea Europaea (Olive) Leaf Extract- 1
Sodium Hydroxide- 3 to 4
Palmitoyl Tripeptide 5- 1
Vegetable Glycerin- 1
Ginkgo Biloba Extract- 1
Rosa Canina (Rosehip) Fruit Oil- 1
Rosmarinus Officinalis (Rosemary) Leaf Extract- 1
Chamomilla Recutita (Matricaria) Flower Extract- 1
Camellia Sinensis (White Tea) Leaf Extract- 1
CURIOUS ABOUT WHO IS REVIEWING ALL OF THESE PRODUCTS? Good question. Moi. Check out my skin profile here.
FULL TRANSPARENCY, ALWAYS…
Every product is honestly rated using TheStyleShaker SCORECARD system to keep things as objective as possible. To learn more about my “Rule of 3” CLICK HERE. This post may contain affiliate/referral links, but all views are my own. No one is paying me to say any of this. Read the complete TheStyleShaker.com disclosure here. Product information and EWG ratings may change along with the brands and the formulas they use. Click through the applicable links to get the most up to date information :)