The concept is simple, it begins with love at first sight, on the catwalk. Several months later that look, if bought by the major retailers, hits the floors, virtual and other. A few months after that, the buyer's show that they don't actually allocate their 'buys,' with a magic eight ball (no one is perfect), and the sales start to pop up. I find the same look I fell for way back when, pull it together in a few, in this case three to be exact, steps, and serve it up for your viewing pleasure.
We begin at the beginning. What to Wear?
Here's the Spring 2012 runway look from 10 Crosby Derek Lam:
That look went down the runway aaaaaaaaaaaaall the way back in September of last year (2011). I saw it, I loved it, the layering was a stroke of brilliance, albeit lacking any element of surprise knowing Derek Lam's fashion track record. But, could I afford it, or better, did I want to spend over one thousand US dollars on the amazing dress alone? Yea, the answer on both is no. And this is coming from someone who has spent the last decade in retail, nay, high-end, luxury retail where the term 'markdown,' is equivalent to the word, 'calories.'
It occurred to me over the past weekend, and yes, I'm slow on the uptake at times, admittedly so, that the runway looks I've been pulling over the past, well, since I can remember, aren't just pretty pictures to me. I want to wear this stuff, and if I can't do that, I'm going to be inspired by the looks and buy something to pull it off all on my own. The rest of this site is about the latter, for now it's about using the runway pictures as my personal catalog. So, since I've been prancing up and down (you can actually prance on platform booties with enough caffeine) the luxury retail hallways for ten years or so, I know when the shows come, when the merch hits (stores or web), and when the markdowns (gasp, there I go again) happen.
Here is the runway look, for less, with a little addition of an accessory to complete the look:
1. 10 Crosby by Derek Lam Solid Drop Waist Shirt Dress (shop online: www.shoplesnouvelles.com) 2. 10 Crosby by Derek Lam Stripe Pencil Skirt (shop online: www.shoplesnouvelles.com) 3. Casadei platform sandal (shop online: www.farfetch.com)
Let's just say, you could have blown over $1200 on the look, sans anything else on your body (just the dress and the skirt) or you could pony up $579 now, if your size is available (a hazard of shopping off price, but when it works out, the reward is totally worth the risk and extended shopping patience). That's over seven hundo that stays with you. Ok fine, for those of you who may not live in the warped world of designer fashion, this sounds ridiculous. I totally get that. You could get the look in one, two, three steps, or go on vacation and hit the beach with an umbrella drink. It's all relative, and trust me, I have taken option B several times, the beach has that effect on me. But this isn't about life's big questions, it's about me being a bit of an 'eagle eye' on shopping runway looks I love, and bringing them back to you at a more 'affordable' pricepoint.
This concept by the way, is reason enough to have me exiled from the retail world all together. It goes against all of the rules, and I'm sure I'm severing any future best-friend, pink-swear moments with some amazingly talented designers out there, but so goes life. I like the idea, I'm the one shopping, I know how IN-sane markups can be, and I think getting a bit more realistic about the runway, while still respecting it for all of the creative art that is sent down each season, is fine. Actually, I think it's pretty freakin enjoyable.
So for now, that's just one look from 10 Crosby. It hit the Spring 2012 trends on the head, so it was bought heavily, which means, it is now still available on sale in some very specific spots on the web. Wanna see what all of that means? Check out more looks, where to shop online for them, and how to get them for less here.